Tessa Clemson Yoga
Brief
Design a pregnancy journal for expectant mothers, featuring yoga positions alongside informative content focused on preparing for birth and the birth process itself.
Design a pregnancy journal for expectant mothers, featuring yoga positions alongside informative content focused on preparing for birth and the birth process itself.
Solution
I researched the Yogi Baby brand to ensure the design aligned with its identity, incorporating the existing colour palette and logo. The overall look was kept modern, calm, and elegant to create a reassuring and premium feel suitable for pregnant women.
I researched the Yogi Baby brand to ensure the design aligned with its identity, incorporating the existing colour palette and logo. The overall look was kept modern, calm, and elegant to create a reassuring and premium feel suitable for pregnant women.
Outcome
The final result was a 150-page, 210 × 210 mm ring-bound journal, designed to be both practical and visually appealing for everyday use.
The final result was a 150-page, 210 × 210 mm ring-bound journal, designed to be both practical and visually appealing for everyday use.
The journal was showcased during an interview with Davina McCall, who visited the opening of Tessa’s new studio in Great Harwood. During the visit, Tessa presented the Yogi Baby Journal and discussed the concept and design.
Davina McCall looking at the journal
