Book a nursery showround
The Project Brief
We are looking to create a new feature that will allow parents to book a showround at a nursery. We would like you to create a design for this new feature with emphasis given to your design process.
My Role: User Research, Persona Creation, Design,
Team: Me, Myself & I
Goal: Allow parents to book a showround at a nursery
Tools used: Figma & Adobe XD
Timeline: 1 week
The Challenge
Create a feature on a nursery website where parents can book a visit to look around.
It has to be eye-catching on the homepage, easy and flexible for the parents to use, so that they can select a date a time suitable for them.
The Problem
• The process can be clunky and confusing
• There are a lot of competitors so need to stay competitive and have similar features
• Users want it to be clear and easy to use
Identifying the problem
Parents want to be able to select which nursery they want to look around and choose a date a time.
The users are mainly parents or guardians who have a busy schedule/working and need to be able to select a show round at a time and date which suits them. They will be able to select which date and month they would like to visit the nursery. With it being Covid they will be limited show arounds and the groups will be 1 family per group.
Target Audience
• Parents
• Mostly ages 18+
• Primarily based in the UK
• High School/ Grad
• Work full or part time
User Research
User Research
I began with a thorough analysis of other nursery websites to see what competitors are out there.
While looking on their websites, I was viewing what interactions existed and if there was room for more exploration.
Competitors
Curiocitychildcare.co.uk
Leyf.org.uk
Kindrednurseries.co.uk
Owlsnurseryschool.co.uk
Goals
What should this project accomplish for the business?
Through improving the experience for the main user (parent) the user would like to see the ‘book a tour’ option quite clearly on the homepage.
As soon as they enter the website so it’s not confusing on where to go.
How will you, personally, define success for this project?
• Increase parents looking round the nursery
• Increase children starting at the nursery
• Get more reviews on Google
User Persona - Parent
Storyboard for User
User Journey
Parents choose a nursery and then decide which nursery to book a tour with.
User Flow
This is how I would see the client using the site to use the booking form.
Design
Low Fidelity Wireframes
High Fidelity Wireframe
High Fidelity Mockup - Homepage
High Fidelity Mockup - Book a Tour
High Fidelity Mockup - Confirmation
Video of website
Next Steps
Next steps would be to test the mock ups with real life parents and develop it from there.
Also maybe create a virtual tour online for parents to view the nursery due to Corona Virus. And think about how they can book onto the virtual tour with a nursery teacher.