Kenank's Bar & Grill
Brief: To design and maintain a brand for Kenank's Bar and Grill, by promoting restaurant offers and events.
Solution: Research thoroughly into other bars and restaurants and see how they design and market their businesses to make them work towards their target audiences professioanlly. Then apply this to the Kenank's media.
Outcome: Logo design and branding, advert design, menu design, poster design and website design/management.
Overview: If I was to do this project again I would maybe re-design to logo to how I would want it to look using a modern font and making it look more trendy towards the target audience, and create a more quirky up-to-date website and app.
The Logo was created for the restaurant, the client wanted it rustic yet American style. I came up with this idea with the hand drawn font to give it the friendly home-made feel, as the burgers were home-made and it was a family run business.
The branding before was quite dated and old. I gave it a refresh when they brought out new menus. The theme was American but with a quirky collage style feel.
The menu was created in the same style, a bit different, but easy to ready and flow for the target audience, there was a lot on the menu so fitting it on and making it easy to read was a bit of a challenge.
