Kenank's Bar & Grill
Brief
To design and maintain a brand identity for Kenank’s Bar and Grill, promoting offers and events to engage its target audience.
To design and maintain a brand identity for Kenank’s Bar and Grill, promoting offers and events to engage its target audience.
Solution
Researched competing bars and restaurants to understand effective branding and marketing strategies, then applied these insights across Kenank’s visual and digital media.
Researched competing bars and restaurants to understand effective branding and marketing strategies, then applied these insights across Kenank’s visual and digital media.
Outcome
Logo and branding, advertisements, menus, posters, and website design and management.
Logo and branding, advertisements, menus, posters, and website design and management.
Overview
If revisited, I would redesign the logo with a more modern typeface and create a more playful, up-to-date website and app.
If revisited, I would redesign the logo with a more modern typeface and create a more playful, up-to-date website and app.
The Logo was created for the restaurant, the client wanted it rustic yet American style. I came up with this idea with the hand drawn font to give it the friendly home-made feel, as the burgers were home-made and it was a family run business.
The branding before was quite dated and old. I gave it a refresh when they brought out new menus. The theme was American but with a quirky collage style feel.
The menu followed the brand style while remaining clear and easy to navigate. Despite a large amount of content, careful layout and typography ensured strong readability.
