John Macadam & Son

Brief: To assist with modernising the brand without losing its recognisable features and to deliver monthly internal and external communications
Solution: Research other automotive businesses and see how they have developed their branding and marketing and how come it works so well for their business. Then apply the research to the Macadams brand and how we can make it stand out. ​​​​​​​
Outcome: Branding, Stationery, Social Media Graphics, Flyers, e-newsletters, Pull up banners, Signage.
Overview: If I was to do this project again I would maybe design the logo not in the oval shape as you are restricted on where you place it on the vehicles. I would also freshen up their website to make it look not as dated and maybe design and create an app where clients can go to make an appointment for their vehicle.​​​​​​​
Logo Development
Chosen logo
With this branding for this client, they wanted their old logo making modern. I used the same colours but updated the shape and the font they used to give it a clean yet professional feel. If I was to do the logo again I wouldn't use the oval as you are limited to where you can put it unless you take it out of the shape.
50 Years Logo
Banners
Designed pull up banners for the client to take to events and use in their office for marketing. The branding was applied to all different medias from web to print. The red colour was brought through all of their branding. The pull up banner had a lot of text but I made it traditional yet modern looking the the fonts used.
Business Cards
I brought the track marks through onto their printed media this brought the brand together.​​​​​​​
Branding on Vehicles
Social Graphic
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