Halo Connect
Brief: Design a new friendly brand identity for a local telecommunications company aimed at targeted SME business across the UK.
Solution: Research other telecom businesses and see how they marketing and design their companies and how does it work so well for their target audience. Then apply the research to the Halo Connect branding.
Outcome: Branding, stationery, social media management, flyers, social media graphics, localised PR, website design, internal branding, video storyboarding.
Developments of logo
Final logo and colours
For this logo branding, the client required the logo to be telecoms looking, however have a friendly feel. I gave the client a few variations. The purple and blue colour make it look friendly and the font is very simple which gives it the modern effect.
Characters
Once the logo was decided we brought in some characters to make it even more friendly. If I was to do this part of the project again I would think about ethnicity/diversity. The characters were then brought in to the branding design.
Booklet Design
This booklet was created to help people become a partner with Halo. The characters again were brought through the booklet with the branding, it was fun and eye-catching, we also introduced the icon to make it a bit clearer for the user to understand. Pulling out main statements and quotes engaged the reader to become more interested.
Website Development
Once the branding was decided I then created other media, such as the website/ print. With the website I brought the colours through from the logo and the characters.
Social Posts
I introduced the Halo Hero on social media materials.
Story Board
This specific part of the project was a story board using the characters, I created this. And then worked with a third party company to put the animation together. If I was to do this part again I would introduce more ethnicity.
Animation
Overview: If I was to do it again I would develop the characters further and think about ethnicity/diversity, as the characters in the branding are all the same colour. I would also create an app where it would be easy for their customer to go if they have any questions a bit like a chat bot.