Esmé Beauty
Brief: To create a new brand for an existing beauty business under new ownership. The look needed to be simple, classic with a slight clinical feel.
Solution: Research other beauty businesses and see what kind of marketing they are promoting and how their branding looks towards their target audience. Then develop the Esme beauty branding based on the research.
Outcome: Logo design, design and print of a 12 page booklet featuring all treatments, appointment cards, gift vouchers and external signage.
Overview: If I was to do this again I would create the client a website so that their customers can view prices and treatments online easier than going into the shop to get a price list.
This logo they wanted it looking clinical. I introduced the simple font and the pattern behind the logo could be used on all of their branding materials.
Price List
Using elements and the colour palette from the logo, I created the price list for the beauty salon. I used the same font as the logo, and repeated the pattern throughout the booklet. The light and dark contrast on the pages making it easier to differentiate the massages from the hands and feet and it is easy for the eye to follow.
Gift Vouchers
A-boards
Appointment Cards
