Esmé Beauty
Brief
To create a new brand identity for an established beauty business under new ownership. The visual direction needed to feel simple and classic, with a subtle clinical edge to reflect professionalism and trust.
To create a new brand identity for an established beauty business under new ownership. The visual direction needed to feel simple and classic, with a subtle clinical edge to reflect professionalism and trust.
Solution
I began by researching competitors within the beauty industry, analysing their branding, marketing approaches, and how they communicate with their target audience. Insights from this research informed the development of the Esmé Beauty brand, ensuring it felt contemporary while remaining approachable and aligned with industry expectations.
I began by researching competitors within the beauty industry, analysing their branding, marketing approaches, and how they communicate with their target audience. Insights from this research informed the development of the Esmé Beauty brand, ensuring it felt contemporary while remaining approachable and aligned with industry expectations.
Outcome
The final deliverables included logo design, design and print of a 12-page treatment booklet, appointment cards, gift vouchers, and external signage.
The final deliverables included logo design, design and print of a 12-page treatment booklet, appointment cards, gift vouchers, and external signage.
Overview
If I were to approach this project again, I would also design a website for the client. This would allow customers to easily view treatments and pricing online, improving accessibility and reducing the need to visit the salon solely to collect a price list.
If I were to approach this project again, I would also design a website for the client. This would allow customers to easily view treatments and pricing online, improving accessibility and reducing the need to visit the salon solely to collect a price list.
This logo they wanted it looking clinical. I introduced the simple font and the pattern behind the logo could be used on all of their branding materials.
Price List
Using elements and the colour palette from the logo, I created the price list for the beauty salon. I used the same font as the logo, and repeated the pattern throughout the booklet. The light and dark contrast on the pages making it easier to differentiate the massages from the hands and feet and it is easy for the eye to follow.
Gift Vouchers
A-boards
Appointment Cards
