Brief
Create a premium, winter-themed Instagram Story to promote Crow Wood Hotel & Spa Resort’s Boxing Day Sale, clearly communicating the offer while maintaining the brand’s luxury aesthetic and seasonal appeal.
Create a premium, winter-themed Instagram Story to promote Crow Wood Hotel & Spa Resort’s Boxing Day Sale, clearly communicating the offer while maintaining the brand’s luxury aesthetic and seasonal appeal.
Solution
Designed a vertical, mobile-first layout using a calm winter landscape as the hero image, paired with refined typography and a soft gold colour palette. The hierarchy guides the viewer from brand identity to the offer, price, and call-to-action, ensuring clarity and elegance within Instagram Story safe zones.
Designed a vertical, mobile-first layout using a calm winter landscape as the hero image, paired with refined typography and a soft gold colour palette. The hierarchy guides the viewer from brand identity to the offer, price, and call-to-action, ensuring clarity and elegance within Instagram Story safe zones.
Outcome
A polished, scroll-stopping Instagram Story optimised for mobile viewing that reinforces brand prestige, highlights the Boxing Day offer clearly, and drives bookings through a strong, visible call-to-action.
A polished, scroll-stopping Instagram Story optimised for mobile viewing that reinforces brand prestige, highlights the Boxing Day offer clearly, and drives bookings through a strong, visible call-to-action.
Insta Story
Social Post
Facebook Cover
E-shot Graphic
